On Thanksgiving night, Post Malone took the halftime stage at Dallas Cowboys vs. Kansas City Chiefs — and delivered more than just music. What began as a performance turned into a heartfelt homage to the late Marshawn Kneeland, a former Cowboys defensive end who passed away earlier this month.
Malone, who grew up around Cowboys culture and has personal ties to AT&T Stadium, opened his set with a mixture of songs.
Toward the end, he paused and addressed the crowd directly, wearing a “94” pin in honor of Kneeland. In his own words he cried out: “We love you, 94. We love you.”
The tribute landed with weight.
The crowd’s reaction was intense — many fans cheered, others visibly emotional as Malone concluded his final song, “I Had Some Help.”
The moment became more than showmanship; it became a collective goodbye. That said, not all feedback was glowing. Some fans online criticized the performance itself.
As one user wrote: “Post Malone is a horrendous performer”
Another tweeted: “What happened to Post Malone dude? Why am I listening to a country version of ‘Wow’?”
Arguments raged between those who felt Malone’s emotional connection added legitimacy, and those who questioned whether the setfit the halftime-show expectations. A few others even went as far as calling him “washed up.”
Still, for Malone and many in Dallas, the night was cinematic; a full-circle moment. The same field where he reportedly spent time as a kid during games became the stage where he honored a fallen teammate.
As the Cowboys and Chiefs resumed their game, the halftime show became a reminder that sports often carries deeper human stories. For now, Post Malone’s performance; both musically and emotionally, will remain one of the most talked-about moments of Thanksgiving 2025.
